Donald’s ads will take over the YouTube homepage on election day.
The campaign has bought the rights to take over the YouTube masthead as Americans head to the polls in November.
The specifics of what will show in the space and how has not been revealed. It is also not clear how much the campaign paid for the space, but it is likely to be at least many hundreds of thousands of dollars.
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The ads were first revealed by Bloomberg. A spokesperson for Youtube did not confirm any details about the takeover, but suggested that the ability to buy ads is “common” and would be available to other campaigns.
“It’s common for political advertisers across the political spectrum to buy YouTube masthead ad space during election cycles,” a YouTube spokesperson said. “In the past, campaigns, PACs, and other political groups have run various types of ads leading up to election day.
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A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore
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Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea
Jung Yeon-Je/AFP/Getty
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Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea
Jung Yeon-Je/AFP/Getty
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The giant human-like robot bears a striking resemblance to the military robots starring in the movie ‘Avatar’ and is claimed as a world first by its creators from a South Korean robotic company
Jung Yeon-Je/AFP/Getty
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Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea
Jung Yeon-Je/AFP/Getty
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Waseda University’s saxophonist robot WAS-5, developed by professor Atsuo Takanishi
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Waseda University’s saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session
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19/25
A test line of a new energy suspension railway resembling the giant panda is seen in Chengdu, Sichuan Province, China
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A test line of a new energy suspension railway, resembling a giant panda, is seen in Chengdu, Sichuan Province, China
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A concept car bychi from GAC Group is shown at the International Automobile Exhibition in Guangzhou, China
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A Mirai fuel cell vehicle by Toyota is displayed at the International Automobile Exhibition in Guangzhou, China
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A visitor tries a Nissan VR experience at the International Automobile Exhibition in Guangzhou, China
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A man looks at an exhibit entitled ‘Mimus’ a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London
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A new Israeli Da-Vinci unmanned aerial vehicle manufactured by Elbit Systems is displayed during the 4th International conference on Home Land Security and Cyber in the Israeli coastal city of Tel Aviv
Getty
“All advertisers follow the same process and are welcome to purchase the masthead space as long as their ads comply with our policies.”
Watch more
YouTube’s ad guidelines require that posts keep to the Google Ads policies but also its Community Guidelines, which govern all of the content that is made available on the site. It is also understood to apply extra guidelines to ads that appear on the homepage because of their high profile.
Ads – including those on the masthead – are sold on a first come, first serve basis and can run for the full day, according to YouTube.
A number of campaigns have already bought such masthead ads: the Bloomberg campaign as well as bought them last year, and Obama, and the Hillary Clinton campaign have all run them in previous elections.
